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Marketing & SEO3 featured tools

Best Email Marketing Tools

Email marketing tools for newsletters, lifecycle campaigns, segmentation, and audience growth.

Email marketing platforms serve different goals. Some are built for creators, some for lifecycle marketing, and others for broader multi-channel campaigns tied to CRM and automation.

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Featured picks

Tools worth shortlisting first

Mailchimp
Free, from $13/mo★ 4.3 (15,600)
Email marketing for everyone
Email campaignsAutomation journeysLanding pages
HubSpot Marketing Hub
Free, from $15/mo★ 4.5 (11,200)
All-in-one marketing platform
Email marketingLanding pagesMarketing automation
Kit (formerly ConvertKit)
Free, from $25/mo★ 4.6 (4,800)
Email marketing for creators
Visual automationsLanding pagesSubscriber tagging
Best for
  • Teams building lifecycle campaigns and audience nurture flows
  • Creators comparing newsletter-first tools with broader marketing suites
  • Businesses that need segmentation and repeatable campaign operations
Buying guide
  • Review how list growth, segmentation, and automation affect long-term pricing.
  • Check if you need a focused email product or a broader marketing platform.
  • Look closely at templates, reporting, and how easy campaigns are to launch repeatedly.
Frequently asked questions