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Google Analytics 4

Free web and app analytics from Google

Google's event-based analytics platform for tracking website and app behavior, conversions, audiences, and attribution — all free for most use cases.

4(22,000 reviews)
Founded 2005

Pricing snapshot

Free, GA360 enterprise

Always verify pricing and current plan details on the official website before making a purchase decision.

Free tier available
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About Google Analytics 4

Google's event-based analytics platform for tracking website and app behavior, conversions, audiences, and attribution — all free for most use cases.

Information is curated from available public sources and product positioning details shared by each tool.
Trust notes

Information is curated from available public sources.

Always verify pricing on the official website.

Key features
Event trackingAudiencesConversionsAttributionExplorationsBigQuery export
Best for
  • Website analytics
  • App analytics
  • Attribution
  • Audience building
Integrations
Google AdsGoogle Tag ManagerLooker StudioBigQuerySearch Console